Online Brand Community as a Social Apparatus

H. Weijo, J. Hietanen, J. Aspara, J. Luoma, A. Vassinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy Conference (ANZMAC) 2010, Christchurch, New Zealand, 29 November - 1 December, 2010
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
ISBN (Print)978-0-473-17820-8
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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