|Title of host publication||World Conference on Mass Customization and Personalization (MCPC), San Francisco, USA, November 16-19, 2011|
|Publisher||University of California|
|Publication status||Published - 2011|
|MoE publication type||A4 Article in a conference publication|
On becoming a user-driven firm: slow-cooked for extra goodness?
Mika Westerlund, Seppo Leminen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review