On becoming a user-driven firm: slow-cooked for extra goodness?

Mika Westerlund, Seppo Leminen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationWorld Conference on Mass Customization and Personalization (MCPC), San Francisco, USA, November 16-19, 2011
PublisherUniversity of California
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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