On becoming a user-driven firm: slow-cooked for extra goodness?

Mika Westerlund, Seppo Leminen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	World Conference on Mass Customization and Personalization (MCPC), San Francisco, USA, November 16-19, 2011
Publisher	University of California
Publication status	Published - 2011
MoE publication type	A4 Conference publication

Cite this

@inproceedings{8c56c33f3b7149dda30fb633ffe60809,

title = "On becoming a user-driven firm: slow-cooked for extra goodness?",

author = "Mika Westerlund and Seppo Leminen",

year = "2011",

language = "English",

booktitle = "World Conference on Mass Customization and Personalization (MCPC), San Francisco, USA, November 16-19, 2011",

publisher = "University of California",

address = "United States",

}

On becoming a user-driven firm: slow-cooked for extra goodness? / Westerlund, Mika; Leminen, Seppo.
World Conference on Mass Customization and Personalization (MCPC), San Francisco, USA, November 16-19, 2011. University of California, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review