On Active Pricing: A critical perspective on end of season sales in fashion retail

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Researchers

Research units

  • Estonian Academy of Arts

Abstract

Recent fashion industry efforts towards trends democratization have resulted in a system that promotes looking at clothes as perishable goods, strongly supported by retailers’ practice of end of collections sales. This paper looks critically at this mainstream practice by investigating alternatives to pricing strategies in fashionto propose new alternatives. Toillustrate this proposal,the strategies behindthree cases are presentedand studied. Through the study, three value foci enabled by the strategies are found: production management, storage space andclient relationship. The paper concludes withadiscussion on alternative pricing models in fashion and how they can be more broadly applied to the fashion industry, supporting that clothes be regarded as long-lasting goods.

Details

Original languageEnglish
Title of host publicationAnais do Colóquio de Moda
Subtitle of host publication15º Colóquio de Moda
Publication statusPublished - 2 Sep 2019
MoE publication typeA4 Article in a conference publication

Publication series

NameAnais do Colóquio de Moda
Number15
ISSN (Electronic)1982-0941

ID: 36537078