TY - GEN
T1 - On Active Pricing
T2 - A critical perspective on end of season sales in fashion retail
AU - Valle Noronha, Julia
PY - 2019/9/2
Y1 - 2019/9/2
N2 - Recent fashion industry efforts towards trends democratization have resulted in a system that promotes looking at clothes as perishable goods, strongly supported by retailers’ practice of end of collections sales. This paper looks critically at this mainstream practice by investigating alternatives to pricing strategies in fashionto propose new alternatives. Toillustrate this proposal,the strategies behindthree cases are presentedand studied. Through the study, three value foci enabled by the strategies are found: production management, storage space andclient relationship. The paper concludes withadiscussion on alternative pricing models in fashion and how they can be more broadly applied to the fashion industry, supporting that clothes be regarded as long-lasting goods.
AB - Recent fashion industry efforts towards trends democratization have resulted in a system that promotes looking at clothes as perishable goods, strongly supported by retailers’ practice of end of collections sales. This paper looks critically at this mainstream practice by investigating alternatives to pricing strategies in fashionto propose new alternatives. Toillustrate this proposal,the strategies behindthree cases are presentedand studied. Through the study, three value foci enabled by the strategies are found: production management, storage space andclient relationship. The paper concludes withadiscussion on alternative pricing models in fashion and how they can be more broadly applied to the fashion industry, supporting that clothes be regarded as long-lasting goods.
M3 - Conference article in proceedings
T3 - Anais do Colóquio de Moda
BT - Anais do Colóquio de Moda
PB - Associação Brasileira de Estudos e Pesquisas em Moda
CY - Porto Alegre
ER -