OIL for English for business: the intercultural product pitch

Andrew Preshous, An Ostyn, Nicole Ivarsson-Keng

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


The Intercultural Product Pitch OIL (Online International Learning) Project set out to broaden the international experience for a small cohort of undergraduate students by enabling them to collaborate on a series of activities that would raise intercultural awareness and improve key communication skills. The project involved collaboration between International Business and Marketing students based in the UK and students from institutions in Belgium and Finland. This paper describes the key stages of this OIL project, highlighting how it can enhance students' global learning experience.
Original languageEnglish
Title of host publicationFlipping the blend through MOOCs, MALL and OIL - new directions in CALL
ISBN (Electronic)978-2-490057-16-0, 978-2-490057-17-7
ISBN (Print)978-2-490057-15-3
Publication statusPublished - 20 Jun 2018
MoE publication typeA3 Book section, Chapters in research books


  • online international learning
  • intercultural competence
  • virtual mobility
  • virtual learning environment


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