Nurturing environmental and socio-cultural sustainable practices through materials innovation: the Osklen's case

Erminia D'Itria, Julia Valle Noronha

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review


In recent years, public opinion has been faced with the limited resources of our Planet in the form of environmental and social crises. This has stressed the need for industries of rethinking research and design (R&D) strategies and old supply chain models. This approach to Sustainability is now happening coherently with the dimensions of its four pillars: environment, economics, society, and culture (see Agenda 21, 2005). The design action for producing and consuming is starting to involve a systemic approach that, according to the Brundtland Commission, may aid design to meet the needs of the present without compromising the ability of future (WCED, 1987).In this scenario, the fashion system is embedding sustainability in its practices to affect the impact that the industry has both in environmental and socio-cultural terms. Osklen, a brazilian based fashion and lifestyle company, is a pioneer in sustainable fashion as its founder Oskar Metsavaht launches the fundamentals of sustainable development for his business and thus implements strategies that initiate socio-cultural and environmental projects within Brazilian fashion. The company has been chosen as a case study due to its engagement on environmental, cultural and educational initiatives of social responsibility. In particular, the following chapter will focus on the environmental-cultural aspect related to the Osklen’s collaboration with Nova Kaeru and Instituto-E in the production of the Pirarucu (Arapaima gigas) leather. This initiative seeks to support traditional fish-farming techniques as well as the communities and the environments they co-exist with.
Original languageEnglish
Title of host publicationFashioning Social & Cultural Innovation. Design empowering communities to foster sustainability in culture intensive industries
EditorsFederica Vacca
Place of PublicationFlorence
ISBN (Electronic)978-88-7461-401-1
Publication statusPublished - 2021
MoE publication typeA3 Book section, Chapters in research books


Dive into the research topics of 'Nurturing environmental and socio-cultural sustainable practices through materials innovation: the Osklen's case'. Together they form a unique fingerprint.

Cite this