Noyo - creating for experience - A case study on the creation of affective brand script and visual product identity

Toni-Matti Karjalainen, Ulrike Rahe, Ida Ljungman, Karin Lodin, Karolina Starodub

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Design & Emotion Conference, Gothenburg, September 26-29, 2006
Publication status	Published - 2006
MoE publication type	A4 Conference publication

Cite this

@inproceedings{bdf741b935e74a189d8b9d40c5488784,

title = "Noyo - creating for experience - A case study on the creation of affective brand script and visual product identity",

author = "Toni-Matti Karjalainen and Ulrike Rahe and Ida Ljungman and Karin Lodin and Karolina Starodub",

year = "2006",

language = "English",

booktitle = "Design \& Emotion Conference, Gothenburg, September 26-29, 2006",

}

Noyo - creating for experience - A case study on the creation of affective brand script and visual product identity. / Karjalainen, Toni-Matti; Rahe, Ulrike; Ljungman, Ida et al.
Design & Emotion Conference, Gothenburg, September 26-29, 2006. 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Noyo - creating for experience - A case study on the creation of affective brand script and visual product identity

AU - Karjalainen, Toni-Matti

AU - Rahe, Ulrike

AU - Ljungman, Ida

AU - Lodin, Karin

AU - Starodub, Karolina

PY - 2006

Y1 - 2006

M3 - Conference article in proceedings

BT - Design & Emotion Conference, Gothenburg, September 26-29, 2006

ER -