Nordic Revival: Crafting Rural Development in Finnish and Norwegian Design Discourse

Malin Graesse, Kaisu Savola

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Abstract

This chapter explores questions of power within emerging design practices in the 1960s and 1970s through two case studies: the Nord-Odal project in Norway and teaching activities of Finnish designer Harry Moilanen. These practices promoted a politically motivated craft revival that would participate in supporting rural regions and livelihoods in two increasingly, and recently, industrialised and urbanised countries. They also reflected a heritage from the global and local Arts and Crafts movements but, in doing so, engaged in a complex and problematic negotiation between ‘the centre’ and ‘the periphery’. While criticising the way power was asserted in their respective countries, Moilanen and the participants in the Nord-Odal project ended up imposing their own ideas and ideals about traditions worth preserving and lives worth living. These two case studies show how craft as social aid, imagined by professional designers, unravels questions of power, identity and agency.
Original languageEnglish
Title of host publicationNordic Design Cultures in Transformation, 1960–1980: Revolt and Resilience
EditorsKjetil Fallan, Christina Zetterlund, Anders V. Munch
Place of PublicationNew York
PublisherRoutledge
Chapter5
Pages72-82
Number of pages11
Edition1
ISBN (Electronic)978-1-003-30932-1
ISBN (Print)9781032290423
DOIs
Publication statusPublished - 30 Aug 2022
MoE publication typeA3 Part of a book or another research book

Publication series

NameRoutledge Research in Design History
PublisherRoutledge

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