Non-ownership Preference in Business-to-Business: Reasons for Leasing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	Marketing Association (AMA) Winter Educators’ Conference Proceedings
Place of Publication	Texas, Austin
Publication status	Published - 18 Feb 2011
MoE publication type	A4 Conference publication

Cite this

@inproceedings{28fed06f95e3413ca839ccaed69f420a,

title = "Non-ownership Preference in Business-to-Business: Reasons for Leasing",

author = "Kristina Wittkowski and Sabine Benoit and Jochen Wirtz",

year = "2011",

month = feb,

day = "18",

language = "English",

booktitle = "Marketing Association (AMA) Winter Educators{\textquoteright} Conference Proceedings",

}