Non-ownership Preference in Business-to-Business: Reasons for Leasing

Kristina Wittkowski, Sabine Benoit, Jochen Wirtz

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing Association (AMA) Winter Educators’ Conference Proceedings
Place of PublicationTexas, Austin
Publication statusPublished - 18 Feb 2011
MoE publication typeA4 Article in a conference publication

Cite this

Wittkowski, K., Benoit, S., & Wirtz, J. (2011). Non-ownership Preference in Business-to-Business: Reasons for Leasing. In Marketing Association (AMA) Winter Educators’ Conference Proceedings