| Original language | English |
|---|---|
| Title of host publication | Successfully doing business / Marketing in Eastern Europe |
| Editors | V.H.Manek Kirpalani, Lechoslaw Garbarski, Erdener Kaynak |
| Place of Publication | New York |
| Publisher | Routledge |
| Pages | 184-191 |
| ISBN (Print) | 0-7890-3272-4 |
| Publication status | Published - 2009 |
| MoE publication type | A3 Book section, Chapters in research books |
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