Nine 'tricks' in financial services marketing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Routledge companion to financial services marketing
EditorsTina Harrison, Hooman Estelami
Place of PublicationLondon
Pages471-481
Publication statusPublished - 2015
MoE publication typeA3 Part of a book or another research book

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