Next stop, Pleasure Town: Identity transformation and women's erotic consumption

Luciana Walther*, John W. Schouten

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

19 Citations (Scopus)


This study examines erotic consumption by a diverse group of Brazilian women with a particular focus on material culture. Its specific objectives are to understand (1) how women are transformed by their relationships with the erotic products industry and (2) how the erotic products industry may be transformed by its relationship with women. The ethnographic research draws from and interrogates Miller's dialectical theory of material culture. Female orgasm is a key outcome of the assemblages created by women's erotic consumption. That embodied experience becomes a key actor in other emergent assemblages or agencements encompassing identity, conjugal and social relationships, the erotic products industry, and Brazilian society itself. A key contribution of this research is the use of theories of material culture to explain individual consumer identity as a psycho-socio-technical assemblage constructed and transformed in the contexts of other constantly emergent social phenomena. (C) 2015 Elsevier Inc. All rights reserved.

Original languageEnglish
Pages (from-to)273-283
Number of pages11
JournalJournal of Business Research
Issue number1
Publication statusPublished - Jan 2016
MoE publication typeA1 Journal article-refereed


  • Material culture
  • Assemblages
  • Identity transformation
  • Erotic consumption
  • SEX

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