| Original language | English |
|---|---|
| Pages (from-to) | 74-82 |
| Journal | Design Management Review |
| Volume | 23 |
| Issue number | 1 |
| Publication status | Published - 2012 |
| MoE publication type | B1 Article in a scientific magazine |
Next level branding: Digital brand fit in videogame design
Jasper Wuts, Oscar Person, Erik Jan Hultink, Maarten Brands
Research output: Contribution to journal › Article › Scientific