Next level branding: Digital brand fit in videogame design

Jasper Wuts, Oscar Person, Erik Jan Hultink, Maarten Brands

Research output: Contribution to journalArticleScientific

Original languageEnglish
Pages (from-to)74-82
JournalDesign Management Review
Volume23
Issue number1
Publication statusPublished - 2012
MoE publication typeB1 Article in a scientific magazine

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