Original language | English |
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Pages (from-to) | 74-82 |
Journal | Design Management Review |
Volume | 23 |
Issue number | 1 |
Publication status | Published - 2012 |
MoE publication type | B1 Non-refereed journal articles |
Next level branding: Digital brand fit in videogame design
Jasper Wuts, Oscar Person, Erik Jan Hultink, Maarten Brands
Research output: Contribution to journal › Article › Scientific