Next level branding: Digital brand fit in videogame design

Jasper Wuts, Oscar Person, Erik Jan Hultink, Maarten Brands

Research output: Contribution to journal › Article › Scientific

Original language	English
Pages (from-to)	74-82
Journal	Design Management Review
Volume	23
Issue number	1
Publication status	Published - 2012
MoE publication type	B1 Non-refereed journal articles

Cite this

@article{e715be7e184147e0ba75987ba156a351,

title = "Next level branding: Digital brand fit in videogame design",

author = "Jasper Wuts and Oscar Person and Hultink, {Erik Jan} and Maarten Brands",

year = "2012",

language = "English",

volume = "23",

pages = "74--82",

journal = "Design Management Review",

issn = "1557-0614",

publisher = "Design Management Institute",

number = "1",

}