New insights into online consumption communities and netnography

Henri Weijo, Joel Hietanen, Pekka Mattila

Research output: Contribution to journalArticleScientificpeer-review

45 Citations (Scopus)
Original languageEnglish
Pages (from-to)2072-2078
JournalJournal of Business Research
Volume67
Issue number10
DOIs
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

Cite this