Negotiating subcultural authenticity through interpretation of mainstream advertising

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8 Citations (Scopus)

Original language	English
Pages (from-to)	303-326
Journal	INTERNATIONAL JOURNAL OF ADVERTISING
Volume	29
Issue number	2
DOIs	https://doi.org/10.2501/S0265048710201166
Publication status	Published - 2010
MoE publication type	A1 Journal article-refereed

Access to Document

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title = "Negotiating subcultural authenticity through interpretation of mainstream advertising",

author = "Ilona Mikkonen",

year = "2010",

doi = "10.2501/S0265048710201166",

language = "English",

volume = "29",

pages = "303--326",

journal = "INTERNATIONAL JOURNAL OF ADVERTISING",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "2",

}

TY - JOUR

T1 - Negotiating subcultural authenticity through interpretation of mainstream advertising

AU - Mikkonen, Ilona

PY - 2010

Y1 - 2010

UR - http://dx.doi.org/10.2501/S0265048710201166

U2 - 10.2501/S0265048710201166

DO - 10.2501/S0265048710201166

M3 - Article

SN - 0265-0487

VL - 29

SP - 303

EP - 326

JO - INTERNATIONAL JOURNAL OF ADVERTISING

JF - INTERNATIONAL JOURNAL OF ADVERTISING

IS - 2

ER -