Naturally designed for masculinity vs. femininity?Prenatal testosterone predicts male consumers' choices of gender-imaged products

Jaakko Aspara, Bram Van Den Bergh

Research output: Contribution to journal › Article › Scientific › peer-review

36 Citations (Scopus)

Original language	English
Pages (from-to)	117-121
Journal	International Journal of Research in Marketing
Volume	31
Issue number	1
Publication status	Published - 2014
MoE publication type	A1 Journal article-refereed

Cite this

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title = "Naturally designed for masculinity vs. femininity?Prenatal testosterone predicts male consumers' choices of gender-imaged products",

author = "Jaakko Aspara and Bergh, \{Bram Van Den\}",

year = "2014",

language = "English",

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journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "1",

}

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T1 - Naturally designed for masculinity vs. femininity?Prenatal testosterone predicts male consumers' choices of gender-imaged products

AU - Aspara, Jaakko

AU - Bergh, Bram Van Den

PY - 2014

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UR - http://dx.doi.org/10.1016/j.ijresmar.2013.09.001

UR - https://www.scopus.com/pages/publications/84897659331

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JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

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