Naturally designed for masculinity vs. femininity?Prenatal testosterone predicts male consumers' choices of gender-imaged products

Jaakko Aspara, Bram Van Den Bergh

Research output: Contribution to journalArticleScientificpeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)117-121
JournalInternational Journal of Research in Marketing
Volume31
Issue number1
Publication statusPublished - 2014
MoE publication typeA1 Journal article-refereed

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