National Culture and Entrepreneurship

Gabriella Cacciotti, James C. Hayton

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

3 Citations (Scopus)


This chapter focuses on the main challenges and issues associated with the research on the relationship between national culture and entrepreneurship. It shows that scholars have used two different approaches to defining national culture: culture as values, and culture as norms and practices. The chapter analyzes the literature that is related to each approach. It also highlights its limitations and considers it as a starting point for proposing a more coherent approach to defining and measuring national culture in entrepreneurship research. A long-standing tradition in entrepreneurship studies measures cultural values by the use of Hofstede’s cultural dimensions. By examining how culture as an exogenous factor influences perceptions and cognitions, it is possible to develop plausible, testable and nontautological models of a culture’s influence. The chapter concludes by proposing fear of failure as one of the cognitive variables able to capture the mechanisms through which national culture influences entrepreneurial behavior.

Original languageEnglish
Title of host publicationThe Wiley Handbook of Entrepreneurship
EditorsGorkan Ahmetoglu, Tomas Chamorro-Premuzic, Bailey Klinger, Tessa Karcisky
Number of pages22
ISBN (Electronic)9781118970812
ISBN (Print)9781118970836
Publication statusPublished - 1 Jan 2017
MoE publication typeA3 Part of a book or another research book


  • Cognitive processes
  • Entrepreneurial behaviour
  • Entrepreneurship
  • Hofstede’s cultural dimensions
  • National culture

Fingerprint Dive into the research topics of 'National Culture and Entrepreneurship'. Together they form a unique fingerprint.

Cite this