Myth-mediated branding

Jack S. Tillotson, Diane M. Martin

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationConsumer Culture Theory (Research in Consumer Behavior, Volume 17)
EditorsAnastasia E. Thyroff, Jeff B. Murray, Russell W. Belk
Pages189-221
ISBN (Electronic)978-1-78560-322-8
DOIs
Publication statusPublished - 2015
MoE publication typeA3 Part of a book or another research book

Publication series

Name
PublisherEmerald Group Publishing
ISSN (Print)0885-2111

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