Abstract
This paper discusses how different sensory stimuli can be used as a means of communication in packaging design. Visual cues and storytelling are effective ways of communicating ideas and impressions w
| Original language | English |
|---|---|
| Title of host publication | 17th IAPRI World Conference on Packaging |
| Publisher | IAPRI International Association of Packaging Research Institutes |
| Publication status | Published - 2010 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
Keywords
- mielikuvat
- Moniaistisuus
- pakkaussuunnittelu
- tarinankerronta