Multisensory Persuasion and Storytelling through Packaging Design

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

2 Citations (Scopus)


This paper discusses how different sensory stimuli can be used as a means of communication in packaging design. Visual cues and storytelling are effective ways of communicating ideas and impressions w
Original languageEnglish
Title of host publication17th IAPRI World Conference on Packaging
PublisherIAPRI International Association of Packaging Research Institutes
Publication statusPublished - 2010
MoE publication typeB3 Non-refereed article in conference proceedings


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