Multisensory Persuasion and Storytelling through Packaging Design

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

    3 Citations (Scopus)


    This paper discusses how different sensory stimuli can be used as a means of communication in packaging design. Visual cues and storytelling are effective ways of communicating ideas and impressions w
    Original languageEnglish
    Title of host publication17th IAPRI World Conference on Packaging
    PublisherIAPRI International Association of Packaging Research Institutes
    Publication statusPublished - 2010
    MoE publication typeB3 Non-refereed article in conference proceedings


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