Multiple sales channel strategy and performance: the moderating role of international experience and globalization potential

Mika Gabrielsson, Peter Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication38th European International Business Academy Annual Conference (EIBA), Brighton, U. K., 7-9 December, 2012
PublisherEuropean International Business Academy (EIBA)
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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