| Original language | English |
|---|---|
| Title of host publication | International Business Adjusting to New Challenges and Opportunities |
| Editors | F. McDonald, H. Tüselmann, C. Wheeler |
| Place of Publication | New York |
| Publisher | PALGRAVE MACMILLAN |
| Pages | 258-275 |
| ISBN (Print) | 0-333-98411 |
| Publication status | Published - 2002 |
| MoE publication type | A3 Part of a book or another research book |
Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies
M. Gabrielsson, Z. Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review