Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

M. Gabrielsson; Z. Al-Obaidi

Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	International Business Adjusting to New Challenges and Opportunities
Editors	F. McDonald, H. Tüselmann, C. Wheeler
Place of Publication	New York
Publisher	PALGRAVE MACMILLAN
Pages	258-275
ISBN (Print)	0-333-98411
Publication status	Published - 2002
MoE publication type	A3 Part of a book or another research book

Cite this

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title = "Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies",

author = "M. Gabrielsson and Z. Al-Obaidi",

year = "2002",

language = "English",

isbn = "0-333-98411",

pages = "258--275",

editor = "F. McDonald and H. T{\"u}selmann and C. Wheeler",

booktitle = "International Business Adjusting to New Challenges and Opportunities",

publisher = "PALGRAVE MACMILLAN",

address = "United States",

}

Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies. / Gabrielsson, M.; Al-Obaidi, Z.

International Business Adjusting to New Challenges and Opportunities. ed. / F. McDonald; H. Tüselmann; C. Wheeler. New York : PALGRAVE MACMILLAN, 2002. p. 258-275.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

AU - Gabrielsson, M.

AU - Al-Obaidi, Z.

PY - 2002

Y1 - 2002

M3 - Chapter

SN - 0-333-98411

SP - 258

EP - 275

BT - International Business Adjusting to New Challenges and Opportunities

A2 - McDonald, F.

A2 - Tüselmann, H.

A2 - Wheeler, C.

PB - PALGRAVE MACMILLAN

CY - New York

ER -