Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies

M. Gabrielsson, Z. Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationInternational Business Adjusting to New Challenges and Opportunities
EditorsF. McDonald, H. Tüselmann, C. Wheeler
Place of PublicationNew York
PublisherPALGRAVE MACMILLAN
Pages258-275
ISBN (Print)0-333-98411
Publication statusPublished - 2002
MoE publication typeA3 Part of a book or another research book

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