Original language | English |
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Title of host publication | International Business Adjusting to New Challenges and Opportunities |
Editors | F. McDonald, H. Tüselmann, C. Wheeler |
Place of Publication | New York |
Publisher | PALGRAVE MACMILLAN |
Pages | 258-275 |
ISBN (Print) | 0-333-98411 |
Publication status | Published - 2002 |
MoE publication type | A3 Part of a book or another research book |
Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-Sized Design Companies
M. Gabrielsson, Z. Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review