Multiple Channel Strategies in the European PC Industry

M. Gabrielsson, V.H.M. Kirpalani, R. Luostarinen

Research output: Working paperProfessional

Original languageEnglish
Place of PublicationHelsinki
Pages31
Publication statusPublished - 2001
MoE publication typeD4 Published development or research report or study

Publication series

NameCIPR Working papers
PublisherHelsingin kauppakorkeakoulu
No.Y-6
ISSN (Print)1235-5674

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