Moving from mass customization to social manufacturing: a footwear industry case study

Xiuqin Shang*, Zhen Shen, Gang Xiong, Fei Yue Wang, Sheng Liu, Timo R. Nyberg, Huaiyu Wu, Chao Guo

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)


A social manufacturing (SM) system for the footwear industry is proposed to improve customisation accuracy and efficiency through the use of big data and crowdsourcing. SM is a novel manufacturing paradigm for distributed, collaborative, service-oriented, crowdsourcing-based, intelligent, and customised footwear production. First, the definition and process of footwear SM are introduced. Next, key supporting technologies are discussed, including 3D scanning, an evaluation mechanism for supply–demand matching, and optimised allocation of socialised manufacturing resources. Finally, the system development and an application case are described. In SM, a prosumer is defined as someone who is both a producer and consumer at the same time, and can be involved in the full life cycle of a personalised product, including the design, manufacture, service, and consumption processes. This allows the experience of every prosumer to be enhanced through participation, potential demands for personalised product to be released, and the production efficiency of customisation to be improved.

Original languageEnglish
Pages (from-to)194-205
Number of pages12
JournalInternational Journal of Computer Integrated Manufacturing
Issue number2
Publication statusPublished - 1 Feb 2019
MoE publication typeA1 Journal article-refereed


  • Collaborative manufacturing
  • mass customisation
  • optimisation SM resources

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