More Than One Way to Float Your Boat: Product Use and Sustainability Impacts

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More Than One Way to Float Your Boat : Product Use and Sustainability Impacts. / Martin, Diane M.; Harju, Anu A.; Salminen, Emma; Koroschetz, Bianca.

In: JOURNAL OF MACROMARKETING, Vol. 39, No. 1, 01.03.2019, p. 71-87.

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Martin, Diane M. ; Harju, Anu A. ; Salminen, Emma ; Koroschetz, Bianca. / More Than One Way to Float Your Boat : Product Use and Sustainability Impacts. In: JOURNAL OF MACROMARKETING. 2019 ; Vol. 39, No. 1. pp. 71-87.

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@article{d895fdf7ce5648888dcd86bc54087f25,
title = "More Than One Way to Float Your Boat: Product Use and Sustainability Impacts",
abstract = "Concern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focused primarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarily on consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumer practices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice configurations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of cultural expectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, both stagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies between a traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution to the link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental level regulations and consumer best practices for improved environmental sustainability.",
keywords = "consumer culture theory, marine anti-fouling, practice theory, product use, sustainability",
author = "Martin, {Diane M.} and Harju, {Anu A.} and Emma Salminen and Bianca Koroschetz",
year = "2019",
month = "3",
day = "1",
doi = "10.1177/0276146718817600",
language = "English",
volume = "39",
pages = "71--87",
journal = "JOURNAL OF MACROMARKETING",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "1",

}

RIS - Download

TY - JOUR

T1 - More Than One Way to Float Your Boat

T2 - Product Use and Sustainability Impacts

AU - Martin, Diane M.

AU - Harju, Anu A.

AU - Salminen, Emma

AU - Koroschetz, Bianca

PY - 2019/3/1

Y1 - 2019/3/1

N2 - Concern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focused primarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarily on consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumer practices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice configurations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of cultural expectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, both stagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies between a traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution to the link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental level regulations and consumer best practices for improved environmental sustainability.

AB - Concern for sustainability crosses multiple areas of scholarly inquiry. At the macro level, sustainability research has focused primarily on institutional actors and systemic change efforts. At the consumer level, sustainability research has focused primarily on consumer product choice and post-use disposal. Employing a practice theory lens, this study examines how consumer practices during product use results in a wide variance in overall environmental sustainability impacts. Emerging practice configurations illustrate the ways rules as meaning, at both the macro level institutional regulations and micro level of cultural expectations shape consumer options. Practice configurations also illuminate the ways material marketplace resources, both stagnated products and innovations, provide opportunity for variance. Finally, the competence element of practice varies between a traditional consumer culture ethos and new practices vis-a-vis consumer resourcefulness. This study provides a contribution to the link between macromarketing and consumer culture theory in the centrality of enforcement of both governmental level regulations and consumer best practices for improved environmental sustainability.

KW - consumer culture theory

KW - marine anti-fouling

KW - practice theory

KW - product use

KW - sustainability

UR - http://www.scopus.com/inward/record.url?scp=85060603393&partnerID=8YFLogxK

U2 - 10.1177/0276146718817600

DO - 10.1177/0276146718817600

M3 - Article

VL - 39

SP - 71

EP - 87

JO - JOURNAL OF MACROMARKETING

JF - JOURNAL OF MACROMARKETING

SN - 0276-1467

IS - 1

ER -

ID: 32490376