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More than meets the eye: Videography and production of desire in semiocapitalism

  • Joel Hietanen
  • , Mikael Andéhn
  • Royal Holloway University of London
  • Stockholm University

Research output: Contribution to journal › Article › Scientific › peer-review

26 Citations (Web of Science)
Original languageEnglish
Pages (from-to)539-556
Number of pages18
JournalJournal of Marketing Management
Volume34
Issue number5-6
Early online date2017
DOIs
Publication statusPublished - 24 Mar 2018
MoE publication typeA1 Journal article-refereed

Keywords

  • Videography
  • criticality
  • Deleuze and Guattari
  • desire
  • a-signifying semiotics
  • semiocapitalism

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