More than meets the eye: Videography and production of desire in semiocapitalism

Joel Hietanen, Mikael Andéhn

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)539-556
Number of pages18
JournalJournal of Marketing Management
Issue number5-6
Early online date2017
Publication statusPublished - 24 Mar 2018
MoE publication typeA1 Journal article-refereed


  • Videography
  • criticality
  • Deleuze and Guattari
  • desire
  • a-signifying semiotics
  • semiocapitalism

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