Monetizing storytelling - Commercializing media as services

E. Pöntiskoski, Henri Weijo, Jari Salo, E. Koivisto

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010
EditorsE.Y. Kim
PublisherKorean Academy of Marketing Science (KAMS)
Pages1366-1375
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

Publication series

Name
PublisherKorean Academy of Marketing Science (KAMS)
ISSN (Print)1976-8699

Cite this