Modelling buying behaviour for selling prefabricated building products in EU markets

M. Wichmann, J. Kiiras, P. Huovinen, S. Hyytiäinen

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)1-10
    JournalINTERNATIONAL JOURNAL FOR CONSTRUCTION MARKETING
    Volume1
    Issue number2
    Publication statusPublished - 1999
    MoE publication typeA1 Journal article-refereed

    Keywords

    • buying center
    • EU markets
    • organisational behaviour
    • personal behaviour

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