Modeling marketing response with fuzzy-set qualitative comparative analysis (FS/QCA): Towards configurational explanation of marketing outcomes

Antti Vassinen, Henrikki Tikkanen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAmerican Marketing Association Summer Educators' Conference, San Francisco, USA, August 5-7, 2011
PublisherAmerican Marketing Association (AMA)
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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