Model for assessing the interactivity of advertisements on tablet publications

Harri Heikkilä

Model for assessing the interactivity of advertisements on tablet publications

Harri Heikkilä

Research output: Working paper › Professional

Abstract

Model strives to facilitate measurement of effectivity of ad in touch screen devices by combining quantitative and qualitative methods

Original language	English
Publication status	Published - 2013
MoE publication type	D4 Published development or research report or study

Keywords

mainonta
tabletit

Cite this

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title = "Model for assessing the interactivity of advertisements on tablet publications",

abstract = "Model strives to facilitate measurement of effectivity of ad in touch screen devices by combining quantitative and qualitative methods",

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PY - 2013

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N2 - Model strives to facilitate measurement of effectivity of ad in touch screen devices by combining quantitative and qualitative methods

AB - Model strives to facilitate measurement of effectivity of ad in touch screen devices by combining quantitative and qualitative methods

KW - mainonta

KW - tabletit

KW - mainonta

KW - tabletit

KW - mainonta

KW - tabletit

UR - http://virtual.vtt.fi/virtual/nextmedia/Deliverables-2013/D1.1.1.3_Model%20for%20assessing%20the%20interactivity%20of%20advertisements%20on%20tablets.pdf

M3 - Working paper

BT - Model for assessing the interactivity of advertisements on tablet publications

ER -

Model for assessing the interactivity of advertisements on tablet publications

Abstract

Keywords

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