Model for assessing the interactivity of advertisements on tablet publications

Harri Heikkilä

Research output: Working paperProfessional

Abstract

Model strives to facilitate measurement of effectivity of ad in touch screen devices by combining quantitative and qualitative methods
Original languageEnglish
Publication statusPublished - 2013
MoE publication typeD4 Published development or research report or study

Keywords

  • mainonta
  • tabletit

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