| Original language | English |
|---|---|
| Pages (from-to) | 71-82 |
| Journal | Innovative Marketing |
| Volume | 3 |
| Issue number | 1 |
| Publication status | Published - 2007 |
| MoE publication type | A1 Journal article-refereed |
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Mobile games as an advertising medium: Towards a new research agenda
- Jari Salo
- , Heikki Karjaluoto
Research output: Contribution to journal › Article › Scientific › peer-review