Mobile games as an advertising medium: Towards a new research agenda

Jari Salo, Heikki Karjaluoto

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)71-82
JournalINNOVATIVE MARKETING
Volume3
Issue number1
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed

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