Original language | English |
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Title of host publication | IRIS Information Systems Research Seminar in Scandinavia, Pudasjärvi, Finland, August 1994 |
Editors | P. Kerola, A. Juustila, J. Järvinen |
Publication status | Published - 1994 |
MoE publication type | A4 Conference publication |
MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management
J. Talvinen, T. Saarinen
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review