MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management

J. Talvinen, T. Saarinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

15 Citations (Scopus)
Original languageEnglish
Title of host publicationIRIS Information Systems Research Seminar in Scandinavia, Pudasjärvi, Finland, August 1994
EditorsP. Kerola, A. Juustila, J. Järvinen
Publication statusPublished - 1994
MoE publication typeA4 Article in a conference publication

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