MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	IRIS Information Systems Research Seminar in Scandinavia, Pudasjärvi, Finland, August 1994
Editors	P. Kerola, A. Juustila, J. Järvinen
Publication status	Published - 1994
MoE publication type	A4 Conference publication

Cite this

@inproceedings{bf0a24d967664a4b9f7a6757b1c963ca,

title = "MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management",

author = "J. Talvinen and T. Saarinen",

year = "1994",

language = "English",

editor = "P. Kerola and A. Juustila and J. J{\"a}rvinen",

booktitle = "IRIS Information Systems Research Seminar in Scandinavia, Pudasj{\"a}rvi, Finland, August 1994",

}

MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management. / Talvinen, J.; Saarinen, T.
IRIS Information Systems Research Seminar in Scandinavia, Pudasjärvi, Finland, August 1994. ed. / P. Kerola; A. Juustila; J. Järvinen. 1994.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review