MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management

J. Talvinen, T. Saarinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

15 Citations (Scopus)

Original language	English
Title of host publication	IRIS Information Systems Research Seminar in Scandinavia, Pudasjärvi, Finland, August 1994
Editors	P. Kerola, A. Juustila, J. Järvinen
Publication status	Published - 1994
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{bf0a24d967664a4b9f7a6757b1c963ca,

title = "MkIS Support for the Marketing Management Process - Perceived Improvements for Marketing Management",

author = "J. Talvinen and T. Saarinen",

year = "1994",

language = "English",

editor = "P. Kerola and A. Juustila and J. J{\"a}rvinen",

booktitle = "IRIS Information Systems Research Seminar in Scandinavia, Pudasj{\"a}rvi, Finland, August 1994",

}

IRIS Information Systems Research Seminar in Scandinavia, Pudasjärvi, Finland, August 1994. ed. / P. Kerola; A. Juustila; J. Järvinen. 1994.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review