Mi Swing Es Tropical - But Not My Consumers.Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products

N. Dholakia, J.J. Cabusas, J. Rokka, E.J.M. Arruda-Filho

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationLatin American Association for Consumer Research Conference, São Paulo, Brazil, July 31 - August 3, 2008
PublisherAssociation for Consumer Research
Publication statusPublished - 2008
MoE publication typeA4 Article in a conference publication

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