Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products

Nikilesh Dholakia; Julianne Joy Cabusas; Joonas Rokka; Emilio J.M. Arruda-Filho

Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products

Nikilesh Dholakia, Julianne Joy Cabusas, Joonas Rokka, Emilio J.M. Arruda-Filho

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Latin American advances in consumer research volume 2
Editors	Claudia R. Acevedo, Jose Mauro C. Hernandez, Tina M. Lowrey
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Pages	145-146
Publication status	Published - 2008
MoE publication type	A3 Book section, Chapters in research books

Cite this

Dholakia, N., Cabusas, J. J., Rokka, J., & Arruda-Filho, E. J. M. (2008). Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. In C. R. Acevedo, J. M. C. Hernandez, & T. M. Lowrey (Eds.), Latin American advances in consumer research volume 2 (pp. 145-146). Association for Consumer Research.

Dholakia, Nikilesh ; Cabusas, Julianne Joy ; Rokka, Joonas et al. / Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. Latin American advances in consumer research volume 2. editor / Claudia R. Acevedo ; Jose Mauro C. Hernandez ; Tina M. Lowrey. Duluth, MN : Association for Consumer Research, 2008. pp. 145-146

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title = "Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products",

author = "Nikilesh Dholakia and Cabusas, {Julianne Joy} and Joonas Rokka and Arruda-Filho, {Emilio J.M.}",

year = "2008",

language = "English",

pages = "145--146",

editor = "Acevedo, {Claudia R.} and Hernandez, {Jose Mauro C.} and Lowrey, {Tina M.}",

booktitle = "Latin American advances in consumer research volume 2",

publisher = "Association for Consumer Research",

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Dholakia, N, Cabusas, JJ, Rokka, J & Arruda-Filho, EJM 2008, Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. in CR Acevedo, JMC Hernandez & TM Lowrey (eds), Latin American advances in consumer research volume 2. Association for Consumer Research, Duluth, MN, pp. 145-146.

Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products. / Dholakia, Nikilesh; Cabusas, Julianne Joy; Rokka, Joonas et al.
Latin American advances in consumer research volume 2. ed. / Claudia R. Acevedo; Jose Mauro C. Hernandez; Tina M. Lowrey. Duluth, MN: Association for Consumer Research, 2008. p. 145-146.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Mi Swing Es Tropical - But Not My Consumers: Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products

AU - Dholakia, Nikilesh

AU - Cabusas, Julianne Joy

AU - Rokka, Joonas

AU - Arruda-Filho, Emilio J.M.

PY - 2008

Y1 - 2008

M3 - Chapter

SP - 145

EP - 146

BT - Latin American advances in consumer research volume 2

A2 - Acevedo, Claudia R.

A2 - Hernandez, Jose Mauro C.

A2 - Lowrey, Tina M.

PB - Association for Consumer Research

CY - Duluth, MN

ER -