Metaphors and metonymies in the research of categories of pleasure foods.Implications for advertising

A. Valtonen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationForum for Advertising Research seminar, Copenhagen, Denmark, June 7-8, 2000
    EditorsH. Flemming, L.Y. Hansen
    PublisherSamfundslitteratur
    Pages192-205
    ISBN (Print)87-593-0890
    Publication statusPublished - 2001
    MoE publication typeA4 Article in a conference publication

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