Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

Nando Malmelin; Mikko Villi

doi:10.1111/soc4.12494

Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

Nando Malmelin^*, Mikko Villi

^*Corresponding author for this work

Department of Management Studies

University of Jyväskylä

Research output: Contribution to journal › Article › Scientific › peer-review

19 Citations (Scopus)

Abstract

This article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisations. The concept of media work guides towards new understanding about the media industry and media professions under digital transition. Media work indicates a move towards more diversified job tasks, closer cooperation among different media professions, increased commercial thinking, and interaction with audiences.

Original language	English
Article number	e12494
Journal	SOCIOLOGY COMPASS
Volume	11
Issue number	7
DOIs	https://doi.org/10.1111/soc4.12494
Publication status	Published - 1 Jul 2017
MoE publication type	A1 Journal article-refereed

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10.1111/soc4.12494

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Media work in change: Understanding the role of media professionals in times of digital transformation and convergence

Abstract

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