| Original language | English |
|---|---|
| Title of host publication | Annual Conference of Association for Consumer Research, Minneapolis, Minnesota, USA, October 19-22, 1995 |
| Publication status | Published - 1995 |
| MoE publication type | A4 Article in a conference publication |
Media Context and Advertising Processing
Arja Juntunen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review