Meaning management in organizations through branding

Fernando Pinto Santos; Toni-Matti Karjalainen

Meaning management in organizations through branding

Fernando Pinto Santos
, Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	29th European Group for Organizational Studies Colloquium (EGOS), Montréal, Canada, July 4-6, 2013
Publisher	European Group for Organizational Studies (EGOS)
Publication status	Published - 2013
MoE publication type	A4 Conference publication

Cite this

@inproceedings{73188d8f47324602ae7eab2b3357c6de,

title = "Meaning management in organizations through branding",

author = "Santos, \{Fernando Pinto\} and Toni-Matti Karjalainen",

year = "2013",

language = "English",

booktitle = "29th European Group for Organizational Studies Colloquium (EGOS), Montr{\'e}al, Canada, July 4-6, 2013",

publisher = "European Group for Organizational Studies (EGOS)",

address = "Belgium",

}

Meaning management in organizations through branding. / Santos, Fernando Pinto; Karjalainen, Toni-Matti.
29th European Group for Organizational Studies Colloquium (EGOS), Montréal, Canada, July 4-6, 2013. European Group for Organizational Studies (EGOS), 2013.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review