Material branding in luxury fashion : case Saga Furs

Elina Koivisto, Pekka Mattila

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publication2nd Nordic Research Workshop in Fashion Studies, Stockholm, Sweden, December 14, 2012
PublisherStockholm University
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

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