Marketing Strategies for Global Expansion in the ICT Field

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AIB-UKI Conference, Manchester, U. K., April 7-8, 2006
Editors	R. Sinkovics, R-J. Bulter
Publisher	Academy of International Business
ISBN (Print)	9780903808
Publication status	Published - 2006
MoE publication type	A4 Conference publication

Cite this

@inproceedings{da72dc8f6e8d48db944f838268522523,

title = "Marketing Strategies for Global Expansion in the ICT Field",

author = "P. Gabrielsson and M. Gabrielsson",

year = "2006",

language = "English",

isbn = "9780903808",

editor = "R. Sinkovics and R-J. Bulter",

booktitle = "AIB-UKI Conference, Manchester, U. K., April 7-8, 2006",

publisher = "Academy of International Business",

address = "United Kingdom",

}