Marketing Strategies for Global Expansion in the ICT Field

P. Gabrielsson, M. Gabrielsson

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAIB-UKI Conference, Manchester, U. K., April 7-8, 2006
EditorsR. Sinkovics, R-J. Bulter
PublisherAcademy of International Business (AIB)
ISBN (Print)9780903808
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication

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