Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance

Peter Gabrielsson; Mika Gabrielsson; Tomi Seppälä

Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance

Peter Gabrielsson, Mika Gabrielsson, Tomi Seppälä

Research output: Contribution to journal › Article › Scientific › peer-review

78 Citations (Scopus)

Original language	English
Pages (from-to)	25-48
Journal	Journal of International Marketing
Volume	20
Issue number	2
Publication status	Published - 2012
MoE publication type	A1 Journal article-refereed

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title = "Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance",

author = "Peter Gabrielsson and Mika Gabrielsson and Tomi Sepp{\"a}l{\"a}",

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journal = "Journal of International Marketing",

issn = "1069-031X",

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T1 - Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance

AU - Gabrielsson, Peter

AU - Gabrielsson, Mika

AU - Seppälä, Tomi

PY - 2012

Y1 - 2012

UR - http://dx.doi.org/10.1509/jim.11.0068

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JO - Journal of International Marketing

JF - Journal of International Marketing

SN - 1069-031X

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Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance

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