Marketing strategies for foreign expansion of companies originating in small and open economies: The consequences of strategic fit and performance

Peter Gabrielsson, Mika Gabrielsson, Tomi Seppälä

Research output: Contribution to journalArticleScientificpeer-review

78 Citations (Scopus)
Original languageEnglish
Pages (from-to)25-48
JournalJournal of International Marketing
Issue number2
Publication statusPublished - 2012
MoE publication typeA1 Journal article-refereed

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