Marketing Spirit: An Organizational Culture View on Creating and Developing a Marketing Oriented Culture in Corporations

E. Pöntiskoski

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	BAI International Conference on Business and Information, Tokyo, Japan, July 11-13, 2007
Publication status	Published - 2007
MoE publication type	A4 Conference publication

Name
ISSN (Print)	1729-9322

Cite this

@inproceedings{37905502d08f43fca0dcb5bc9fb3747e,

title = "Marketing Spirit: An Organizational Culture View on Creating and Developing a Marketing Oriented Culture in Corporations",

author = "E. P{\"o}ntiskoski",

year = "2007",

language = "English",

booktitle = "BAI International Conference on Business and Information, Tokyo, Japan, July 11-13, 2007",

}