Marketing Spirit: An Organizational Culture View on Creating and Developing a Marketing Oriented Culture in Corporations

E. Pöntiskoski

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationBAI International Conference on Business and Information, Tokyo, Japan, July 11-13, 2007
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Publication series

ISSN (Print)1729-9322

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