Marketing Resources and Customer Value Delivery

M. Tuominen; Saara Hyvönen; S. Kajalo; Arto Rajala; Kristian Möller; S. Matear; G. Hooley

Marketing Resources and Customer Value Delivery

M. Tuominen, Saara Hyvönen, S. Kajalo, Arto Rajala, Kristian Möller, S. Matear, G. Hooley

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AMA Summer Marketing Educators’ Conference Chicago, US, August 4-7, 2006
Editors	D. Grewal, M. Levy, R. Krishnan
Publisher	American Marketing Association
Publication status	Published - 2006
MoE publication type	A4 Conference publication

Cite this

@inproceedings{07f61d5f3cf14b6ebce4bb29fd89ee91,

title = "Marketing Resources and Customer Value Delivery",

author = "M. Tuominen and Saara Hyv{\"o}nen and S. Kajalo and Arto Rajala and Kristian M{\"o}ller and S. Matear and G. Hooley",

year = "2006",

language = "English",

editor = "D. Grewal and M. Levy and R. Krishnan",

booktitle = "AMA Summer Marketing Educators{\textquoteright} Conference Chicago, US, August 4-7, 2006",

publisher = "American Marketing Association",

address = "United States",

}

Marketing Resources and Customer Value Delivery. / Tuominen, M.; Hyvönen, Saara; Kajalo, S. et al.
AMA Summer Marketing Educators’ Conference Chicago, US, August 4-7, 2006. ed. / D. Grewal; M. Levy; R. Krishnan. American Marketing Association, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

TY - GEN

T1 - Marketing Resources and Customer Value Delivery

AU - Tuominen, M.

AU - Hyvönen, Saara

AU - Kajalo, S.

AU - Rajala, Arto

AU - Möller, Kristian

AU - Matear, S.

AU - Hooley, G.

PY - 2006

Y1 - 2006

M3 - Conference article in proceedings

BT - AMA Summer Marketing Educators’ Conference Chicago, US, August 4-7, 2006

A2 - Grewal, D.

A2 - Levy, M.

A2 - Krishnan, R.

PB - American Marketing Association

ER -