Marketing Resources and Customer Value Delivery

M. Tuominen, Saara Hyvönen, S. Kajalo, Arto Rajala, Kristian Möller, S. Matear, G. Hooley

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAMA Summer Marketing Educators’ Conference Chicago, US, August 4-7, 2006
EditorsD. Grewal, M. Levy, R. Krishnan
PublisherAmerican Marketing Association
Publication statusPublished - 2006
MoE publication typeA4 Article in a conference publication

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