Marketing Research Traditions: Toward TheoreticalUnification or Pluralism?

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)64-69
JournalAustralasian Marketing Journal
Volume15
Issue number1
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed

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