Marketing Research Traditions: Toward Theoretical Unification or Pluralism?

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

6 Citations (Scopus)
Original languageEnglish
Title of host publicationPerspectives on marketing.Essays in honour of professor Martti Laaksonen, Vaasan yliopiston julkaisuja, Tutkimuksia 285
EditorsJ. Larimo, A. Huuhka
Place of PublicationVaasa
PublisherVAASAN YLIOPISTO
Pages27-38
ISBN (Print)9524762380
Publication statusPublished - 2008
MoE publication typeA3 Part of a book or another research book

Publication series

Name
PublisherVaasan yliopisto
ISSN (Print)0788-6705

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