Marketing performance assessment systems and the business context

Johanna Frösén, Henrikki Tikkanen, Matti Jaakkola, Antti Vassinen

Research output: Contribution to journalArticleScientificpeer-review

23 Citations (Scopus)
Original languageEnglish
JournalEuropean Journal of Marketing
Volume47
Issue number5/6
DOIs
Publication statusPublished - 2013
MoE publication typeA1 Journal article-refereed

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